The digital landscape evolves rapidly, and staying competitive requires continuous learning. Our educational programs provide structured training in digital marketing, covering essential channels and strategies used by businesses today. Each course combines theoretical foundations with hands-on projects, allowing you to apply concepts immediately.
We focus on practical skills that employers seek: campaign planning, analytics interpretation, content strategy development, and performance optimization. Our curriculum reflects current industry standards, incorporating tools and platforms actively used in professional environments. Students work with real datasets, create actual campaigns, and analyze performance metrics throughout their learning journey.
The programs are designed for flexible learning, accommodating working professionals and career changers. Course materials include video lectures, interactive exercises, case studies from various industries, and project assignments. Instructors bring agency and in-house marketing experience, providing insights into daily workflows and decision-making processes.
Upon completion, graduates possess a portfolio of campaign work, demonstrating their ability to plan, execute, and measure marketing initiatives across multiple channels. This practical evidence of skill development supports job applications and career advancement conversations. Our approach emphasizes understanding why strategies work, not just how to implement them, enabling students to adapt to new platforms and changing algorithms.
We provide structured learning paths designed by practitioners who work daily with campaigns, analytics, and strategy development in the digital space.
Each module includes real campaign examples with actual budgets, metrics, and outcomes. You analyze what worked, what failed, and why specific decisions were made in different market conditions.
Learn platforms used by agencies today: Google Ads interface updates from 2024, Meta Business Suite features, analytics tools like Google Analytics 4, and automation software that saves hours of manual work.
Submit your assignments and receive detailed reviews within 48 hours. Instructors point out specific improvements, suggest alternative approaches, and explain industry standards you should follow.
Access all materials immediately after enrollment. Watch lectures at your own pace, pause when needed, and revisit complex topics. Most students complete the program in 8-12 weeks while working full-time.
Receive a digital certificate after finishing all modules and passing the final project. The document includes your name, program title, completion date, and verification code that employers can check online.
Build three complete campaigns during the course: search ads for an e-commerce site, social media strategy for a service business, and email automation sequence. These become portfolio pieces you can show potential clients or employers.
Keep access to all course materials forever, including future updates. When platforms change their interfaces or new features launch, we add updated lessons to existing modules at no additional cost to enrolled students.
Get templates for campaign briefs, budget calculators in Excel format, audience research frameworks, and reporting dashboards. These are the same documents used by marketing teams at agencies with 50+ employees.
Choose from comprehensive courses designed for professionals at every stage. Each program combines practical assignments with theoretical knowledge, taught by practitioners with real campaign experience.
Start your journey in online promotion with essential concepts. Learn how search engines work, understand customer behavior patterns, and discover the main channels for reaching audiences. This program covers basic terminology, platform overview, and simple campaign planning. You'll create your first promotional materials and measure their performance using standard metrics. Suitable for career changers and business owners entering the digital space.
Develop skills in producing material that attracts attention online. This course teaches text writing for different platforms, image selection principles, and basic video editing. You'll understand how to structure posts for maximum engagement, create editorial calendars, and maintain consistent brand voice. Practice includes writing product descriptions, social media updates, and email newsletters. Learn to adapt your message for various audience segments and platform requirements.
Master the basics of building presence on popular platforms. Understand profile optimization, posting schedules, and community interaction methods. This program explains algorithm basics without technical complexity, teaches hashtag research, and covers response management. You'll set up business accounts, plan content themes, and track follower growth. Includes practical exercises in creating posts for Facebook, Instagram, and LinkedIn with appropriate formatting for each network.
Learn to communicate with customers through their inbox effectively. This course covers list building methods, message design principles, and basic automation setup. You'll understand permission-based marketing, create welcome sequences, and write subject lines that get opened. Practice includes newsletter composition, promotional email structure, and simple A/B testing. Discover how to segment subscribers and personalize content without complex technical tools or programming knowledge.
Improve website visibility in organic search results through proven techniques. This program teaches keyword research using professional tools, on-page optimization including meta tags and content structure, and technical SEO fundamentals. You'll analyze competitor strategies, build quality backlinks, and monitor rankings. Learn to optimize for local searches, understand Google Search Console data, and implement schema markup. Includes practical site audits and creating optimization plans for different business types.
Run effective campaigns on Google Ads and Facebook Ads platforms. This course covers campaign structure, audience targeting options, bid strategies, and budget allocation. You'll create ad copy that converts, design visual assets, and set up conversion tracking. Learn to read performance reports, identify optimization opportunities, and scale successful campaigns. Practice includes managing real budgets, testing different ad formats, and calculating return on investment for various campaign objectives and business models.
Transform numbers into actionable insights using Google Analytics and other measurement tools. Understand user behavior patterns, traffic sources, and conversion paths. This program teaches custom report creation, goal setup, and event tracking implementation. You'll identify drop-off points, analyze customer journeys, and present findings to stakeholders. Learn to connect data from multiple platforms, create dashboards, and make data-driven recommendations. Includes real case studies from e-commerce, lead generation, and content websites.
Increase the percentage of visitors who complete desired actions on websites. This course covers landing page design principles, form optimization, trust element placement, and persuasive copywriting. You'll conduct user testing, analyze heatmaps, and implement multivariate tests. Learn to reduce cart abandonment, improve checkout flows, and optimize call-to-action buttons. Practice includes creating hypotheses, prioritizing tests, and documenting results. Understand psychological triggers, mobile optimization, and accessibility considerations that impact conversion rates across industries.
Build sophisticated systems that nurture leads and customers automatically. This program teaches workflow design, behavioral trigger setup, and multi-channel automation sequences. You'll integrate CRM platforms, score leads based on engagement, and create personalized customer journeys. Learn to segment audiences dynamically, set up abandoned cart recovery, and automate post-purchase follow-ups. Practice includes implementing automation in HubSpot, Mailchimp, and ActiveCampaign. Understand when automation helps and when personal touch remains necessary for business growth.
Develop comprehensive social presence that drives measurable business outcomes. This course covers platform algorithm mastery, influencer partnership management, and crisis communication protocols. You'll create content pillars, manage community engagement at scale, and run advanced advertising campaigns. Learn to leverage user-generated content, implement social listening, and measure brand sentiment. Practice includes managing campaigns across multiple accounts, coordinating with creative teams, and reporting to executives. Understand emerging platforms and when to adopt new channels.
Maximize return on ad spend through advanced campaign optimization techniques. This program teaches attribution modeling, customer lifetime value calculation, and predictive analytics application. You'll manage six-figure budgets, optimize across multiple channels simultaneously, and implement advanced bidding strategies. Learn to use Google Tag Manager, set up server-side tracking, and navigate privacy regulations. Practice includes building custom audiences, creating lookalike segments, and scaling campaigns profitably. Understand when to expand and when to cut underperforming initiatives quickly.
Master promotional techniques specific to online retail environments. This course covers product feed optimization, shopping campaign management, and marketplace advertising on Amazon and eBay. You'll implement dynamic remarketing, optimize product pages for conversions, and manage seasonal campaigns. Learn to reduce cart abandonment, increase average order value, and improve customer retention. Practice includes setting up Google Merchant Center, creating shopping ads, and analyzing e-commerce metrics. Understand inventory-based bidding and promotional calendar planning for retail success.
Develop strategies for reaching business customers with longer sales cycles. This program teaches account-based marketing, LinkedIn advertising mastery, and lead nurturing for complex purchases. You'll create content for different decision-makers, implement lead scoring systems, and align marketing with sales teams. Learn to demonstrate ROI to executives, manage trade show marketing, and develop case studies. Practice includes creating white papers, running webinars, and building relationships with industry publications. Understand procurement processes and committee-based buying decisions.
Build authority and attract customers through valuable content creation. This course covers editorial strategy development, content distribution across channels, and measuring content ROI. You'll manage freelance writers, optimize content for search and social, and repurpose assets efficiently. Learn to create pillar content, develop topic clusters, and maintain publishing consistency. Practice includes building content calendars, conducting content audits, and creating style guides. Understand video content production, podcast marketing, and emerging content formats that engage modern audiences effectively.
Have questions about our programs or need guidance on choosing the right course? Reach out to our team and we'll help you start your journey in digital marketing.
Located in the heart of Sofia, our office is easily accessible by public transport and has parking nearby.
Find answers to common questions about our digital marketing courses and learning programs. Still have questions? Contact our team at info@nagebo.sbs
Our curriculum covers essential areas of modern digital marketing. You'll study SEO techniques for search engine visibility, paid advertising through Google Ads and social platforms, content strategy development, email campaign management, and analytics using tools like Google Analytics. The program includes social media marketing across major platforms, conversion optimization methods, and marketing automation systems.
Each course combines theoretical foundations with hands-on projects. You'll work with actual marketing tools, analyze real campaign data, and build portfolio pieces that demonstrate your capabilities to potential employers or clients.
Course duration varies based on the program level and your learning pace. Introductory courses typically require 4-6 weeks with 5-7 hours of weekly study. Intermediate programs run 8-12 weeks, while comprehensive certification tracks span 16-20 weeks.
Our platform allows flexible scheduling - you can study at times that fit your routine. Most students dedicate evenings or weekends to coursework. Access to materials remains available for 12 months after enrollment, letting you revisit content as needed or take breaks between modules.
Beginner courses require no previous marketing knowledge. We start with fundamental concepts and gradually build complexity. These programs suit career changers, small business owners, and anyone new to digital marketing.
For intermediate and advanced courses, we recommend 6-12 months of practical experience or completion of foundational training. Each course listing specifies prerequisites clearly. If you're uncertain about your readiness, our advisors can assess your background and recommend the appropriate starting point.
Lessons combine multiple formats for effective learning. Video lectures explain concepts with screen recordings demonstrating tool usage. Written materials provide reference guides and step-by-step instructions. Interactive exercises let you practice techniques immediately after learning them.
Weekly assignments apply skills to realistic scenarios. You'll create ad campaigns, conduct keyword research, write marketing copy, and analyze performance data. Instructors review your work and provide feedback within 48 hours. Live Q&A sessions happen twice monthly for direct interaction with teachers and fellow students.
Yes, you earn a certificate after successfully finishing all course requirements. This includes completing assignments, passing quizzes, and submitting a final project. Certificates display your name, course title, completion date, and total study hours.
Digital certificates can be shared on LinkedIn, added to your resume, or included in job applications. They verify your training to employers and clients. For comprehensive programs, certificates indicate specialization areas like SEO, paid advertising, or social media marketing.
Our platform works on smartphones, tablets, and computers. The interface adapts to your screen size for comfortable viewing. You can watch video lessons, read materials, and participate in discussions from any device with internet access.
However, some practical exercises work better on computers due to the nature of marketing tools. Activities involving spreadsheet analysis, ad platform navigation, or detailed design work benefit from larger screens and mouse input. We recommend having computer access for at least 70% of your study time.
Most tools we use offer free versions or trial periods. You'll work with Google Analytics, Google Ads, Facebook Business Manager, and various SEO analysis platforms. We provide detailed setup instructions for each tool at the relevant course stage.
A computer running Windows, macOS, or Linux is necessary. You'll need a modern web browser (Chrome, Firefox, or Safari), stable internet connection, and basic office software for spreadsheets and presentations. No expensive specialized software purchases are required - we focus on accessible tools that professionals actually use.
Instructors review submitted assignments within 48 hours on business days. You receive written feedback explaining strengths and areas for improvement. For technical questions or clarifications, use the course discussion forum where instructors typically respond within 24 hours.
Twice monthly, each course holds live video sessions where you can ask questions directly. These sessions are recorded for later viewing if you cannot attend. Email support at info@nagebo.sbs handles administrative questions about enrollment, payments, or platform access within one business day.
We accept major credit cards (Visa, Mastercard, American Express), debit cards, and bank transfers. Prices are listed in Bulgarian Lev (BGN). For courses over 500 BGN, installment payment plans spread the cost across 3-6 months with no additional fees.
Corporate clients can request invoicing with NET30 payment terms. Discounts apply for purchasing multiple courses together or enrolling teams of 3 or more people. Contact us at info@nagebo.sbs to discuss volume pricing or custom payment arrangements for your organization.
You can request a full refund within 14 days of enrollment if you've completed less than 20% of course content. This gives you time to evaluate whether the program meets your expectations. Refund requests are processed within 7 business days.
After the 14-day period or 20% completion threshold, refunds are not available, but you retain access to all course materials for 12 months. If technical issues prevent you from accessing the platform, contact our support team immediately - we'll resolve problems or extend your access period accordingly.
While we don't guarantee job placement, we provide career support resources. This includes resume review services, portfolio development guidance, and interview preparation materials specific to marketing roles. Our career module covers freelancing basics for those interested in independent consulting.
Students gain access to our job board featuring opportunities from partner companies in Sofia and throughout Bulgaria. We host quarterly networking events connecting graduates with hiring managers from digital agencies and marketing departments. Alumni report these connections often lead to job interviews and freelance projects.
Digital marketing evolves rapidly, so we update course materials quarterly. When platforms change their interfaces or algorithms, we revise affected lessons within 2-3 weeks. Major content refreshes happen annually to incorporate new strategies and remove outdated techniques.
Instructors mention recent industry changes during live sessions and post supplementary materials about emerging trends. You'll learn current best practices that agencies and businesses actually use today, not theoretical concepts that worked years ago but no longer deliver results.
Each course includes a private discussion forum where students share insights, ask questions, and provide feedback on each other's work. Many students form study groups using the platform's messaging system to review materials together or collaborate on projects.
We organize monthly virtual meetups where students present their projects and discuss challenges they're facing. These sessions build a community of marketers at similar skill levels who often continue collaborating after course completion. The networking opportunities frequently prove as valuable as the curriculum itself.
Course materials remain accessible for 12 months after completion, allowing you to reference lessons while applying skills professionally. You receive your certificate immediately upon finishing all requirements. Alumni gain access to our graduate community forum where experienced marketers share job opportunities and industry insights.
We offer discounted rates on advanced courses for graduates - typically 20-30% off standard pricing. Quarterly alumni webinars cover advanced topics and new developments in digital marketing. Many students progress through multiple courses over time, building comprehensive expertise across all marketing channels and strategies.
Join hundreds of students developing practical marketing skills that drive real business results
Get Started TodayStay updated with practical strategies, industry trends, and actionable tips to enhance your online marketing skills
Understanding search engine optimization starts with grasping how search algorithms evaluate content. This guide covers keyword research methods, on-page optimization techniques, and link building strategies that deliver measurable results for websites across different industries.
Read article
Successful campaigns on platforms like Facebook and Instagram require precise audience targeting and compelling creative assets. Learn how to structure ad sets, allocate budgets efficiently, and interpret performance metrics to optimize your return on ad spend across multiple channels.
Read article
Email automation allows businesses to nurture leads systematically without manual intervention. This article examines workflow design, segmentation criteria, and personalization tactics that increase open rates and drive conversions through strategic message timing and relevant content delivery.
Read article
Quality content serves as the foundation for attracting and retaining customers. Discover how to develop a content calendar, identify topics that resonate with your target market, and distribute materials across appropriate channels to build authority and generate qualified leads consistently.
Read articleTrusted standards and verified compliance
Real feedback from professionals who completed our programs and applied new skills in their careers
I enrolled in the SEO course with zero background in marketing. The curriculum was structured perfectly - starting from basics and gradually building up to advanced strategies. What impressed me most was the practical approach: every module included real case studies and hands-on assignments. Within three months of completing the program, I managed to increase organic traffic to my company's website by 140%. The instructors were always available for questions, and the community forum was incredibly helpful. I've already recommended this to five colleagues.
Excellent program! The content was up-to-date and relevant. I particularly appreciated the focus on Facebook Ads optimization.
The course covered all essential aspects of content strategy. I learned how to plan campaigns, create engaging posts, and measure results. My only suggestion would be to include more video content examples, as most materials focused on text-based content. Otherwise, the quality was solid and the price was fair.
As a small business owner, I needed to understand Google Ads without spending thousands on agencies. This program delivered exactly what I needed. The instructor explained bidding strategies, keyword research, and ad copywriting in simple terms. I launched my first campaign during week three and saw immediate results. The ROI tracking module was particularly valuable - I now know exactly how much each conversion costs me. Support was responsive, usually replying within a few hours.
Worth every lev! I got a promotion two months after finishing the analytics course. The certification helped during the interview process.
Good introduction to email marketing. The templates provided were useful, and I learned about segmentation and automation. However, some lessons felt rushed, and I would have preferred more time on A/B testing strategies. The platform itself worked well, though occasionally videos took time to load. For the price point, it met my expectations but didn't exceed them.
I was skeptical about online learning, but this changed my mind completely. The instructor's experience in e-commerce was evident throughout the course. Real examples from Bulgarian and international markets made concepts easy to grasp. I implemented the conversion optimization techniques on my online store and saw a 23% increase in sales within the first month.
Solid course with practical assignments. The only downside was that some software tutorials used older interface versions, but the concepts remained valid. Good value overall.
After working in traditional marketing for 15 years, I needed to update my skills. The comprehensive program covered everything from social media to analytics. What stood out was the balance between theory and practice - each week included assignments that I could apply directly to my job. The instructors provided detailed feedback on every project. The community aspect was also valuable; networking with other students led to two freelance opportunities. My only regret is not starting sooner.
The course provided a strong foundation in influencer marketing strategies. I learned how to identify suitable partners, negotiate contracts, and measure campaign performance. Content was relevant and well-organized. Would have appreciated more case studies from the Bulgarian market specifically, but international examples were still instructive.
Clear explanations, practical exercises, and responsive support. I'm now managing LinkedIn campaigns for three clients. Highly recommend!
Comprehensive coverage of mobile marketing tactics. The modules on app store optimization and mobile advertising were particularly useful. I successfully launched a campaign that reduced our cost per install by 35%. The course materials are well-structured, though I found the pace a bit fast in some sections. Overall, a worthwhile investment for anyone working with mobile apps.
Our track record speaks for itself. These numbers represent real students, completed courses, and measurable outcomes achieved through our programs.
Explore real campaigns and strategies created by our graduates. Each project demonstrates practical skills gained through our digital marketing programs.
Complete optimization project for an online electronics store. Implemented technical improvements, content strategy, and link building that increased organic traffic by 240% within six months. The project included keyword research for 500+ product pages and local SEO for three physical locations in Sofia.
View Details →
Developed and executed a three-month Instagram strategy for a fitness brand. Created 90 posts, 45 stories, and 12 reels using content calendar planning and engagement tactics. Grew followers from 2,400 to 18,500 with an average engagement rate of 8.3%, significantly above industry standards.
View Details →
Created comprehensive content strategy for a software company targeting enterprise clients. Produced 24 long-form articles, 8 case studies, and 5 whitepapers. Content generated 450 qualified leads and positioned the client as an industry authority. Each piece was optimized for search and included data-driven insights.
View Details →
Managed a 12,000 BGN monthly budget for a travel agency specializing in mountain tourism. Built 15 ad groups with 200+ keywords, created responsive search ads, and implemented conversion tracking. Achieved cost per acquisition of 45 BGN with a conversion rate of 6.2%, delivering 160 bookings per month.
View Details →
Designed and launched Facebook advertising campaign for a restaurant chain with five locations in Sofia. Used location targeting, carousel ads, and video content to promote seasonal menus. Campaign reached 85,000 people with a budget of 3,500 BGN, generating 1,200 reservations and increasing foot traffic by 35%.
View Details →
Optimized online presence for a plumbing company serving the Varna region. Claimed and optimized Google Business Profile, built citations on 40 local directories, and created location-specific landing pages. Achieved first-page rankings for 28 service keywords and increased phone inquiries by 180% in four months.
View Details →
This comprehensive project focused on transforming the online visibility of an electronics retailer. The student conducted extensive keyword research, identifying high-value search terms with commercial intent. Technical improvements included site speed optimization, mobile responsiveness fixes, and structured data implementation.
Content strategy involved creating detailed product descriptions, buying guides, and comparison articles. The link building campaign secured backlinks from 35 relevant technology blogs and review sites. Local SEO efforts optimized three physical store locations for "near me" searches.
6 Months
+240%
500+ Terms
Ahrefs, Screaming Frog
A strategic approach to building an engaged fitness community on Instagram. The student developed a content calendar mixing workout tutorials, nutrition tips, client transformations, and motivational content. Each post was crafted with attention to visual consistency and brand voice.
Growth tactics included strategic hashtag research, collaboration with micro-influencers, and active engagement with the target audience. Stories featured behind-the-scenes content and polls to boost interaction. Reels capitalized on trending audio while maintaining brand relevance.
3 Months
2.4K to 18.5K
8.3%
147 Pieces
This project demonstrated advanced content marketing for enterprise software sales. The student researched pain points of IT decision-makers and created educational content addressing specific challenges. Long-form articles averaged 2,500 words and included original research and expert interviews.
Case studies showcased real client implementations with measurable results. Whitepapers provided in-depth analysis of industry trends and positioned the software as a solution. All content was promoted through email campaigns and LinkedIn, generating consistent lead flow for the sales team.
8 Months
450 Qualified
37 Total
2,500 Words
A data-driven approach to paid search advertising for mountain tourism. The student structured campaigns by destination and activity type, creating tightly themed ad groups. Responsive search ads tested multiple headline and description combinations to maximize click-through rates.
Conversion tracking was implemented across the booking funnel, allowing for bid optimization based on actual revenue. Negative keywords were continuously refined to eliminate wasted spend. Ad extensions included location, callout, and structured snippets to improve ad visibility and relevance.
12,000 BGN
45 BGN
6.2%
160 Average
Targeted advertising campaign designed to drive foot traffic to restaurant locations. The student used radius targeting around each venue, reaching people within 5 kilometers. Carousel ads showcased signature dishes with professional food photography, while video ads featured chef interviews and kitchen tours.
Campaign timing aligned with lunch and dinner hours, with budget allocation adjusted based on location performance. Special promotions were tested through A/B split testing to identify the most compelling offers. Pixel tracking measured both online reservations and in-store visits.
3,500 BGN
85,000
1,200 Total
+35%
Focused optimization for a service area business in Varna. The student claimed and fully optimized the Google Business Profile with photos, services, and regular posts. Citation building ensured consistent NAP information across directories, review sites, and local business listings.
Location-specific landing pages were created for each service area, targeting neighborhood names and local landmarks. Review generation strategy encouraged satisfied customers to leave feedback, improving local pack rankings. Schema markup was added to enhance search result appearance.
4 Months
28 First Page
40 Directories
+180%
Building digital marketing expertise through structured learning and practical application
Nagebo started in 2018 when three digital marketing practitioners in Sofia recognized a gap between academic theory and industry practice. Working with over 40 Bulgarian companies, they noticed recurring challenges: teams struggled with analytics implementation, content strategies lacked data backing, and paid advertising budgets were often misallocated.
Rather than consulting individually, they developed a structured curriculum combining technical skills with strategic thinking. The first cohort of 12 students completed an 8-week program covering SEO fundamentals, Google Analytics setup, and Facebook Ads management.
We teach digital marketing through courses that balance theory with hands-on projects. Students work with real campaign data, analyze actual website traffic, and create content strategies for specific business scenarios. Our instructors are active practitioners who manage campaigns, optimize conversion rates, and stay current with platform updates.
Every module includes exercises using industry tools. Students configure tracking pixels, build audience segments, and interpret campaign metrics using the same platforms they'll encounter professionally.
Course materials update quarterly to reflect algorithm changes, new ad formats, and emerging platforms. We document what works now, not what worked three years ago.
Students complete assessments that test specific skills: keyword research accuracy, campaign structure optimization, and data interpretation. Certificates indicate demonstrated competencies, not just attendance.
Since 2018, we've trained 340 students across 28 program iterations. Our courses serve marketing coordinators adding technical skills, business owners managing their own campaigns, and career changers entering the field.
Classes maintain a 1:8 instructor ratio, allowing personalized feedback on campaign setups and strategy decisions. Students access course materials for 12 months after completion, including updated content as platforms evolve.
We focus on skills that transfer across channels: audience analysis, performance measurement, budget allocation, and testing methodology. These fundamentals remain relevant regardless of which specific platforms dominate at any given time.
Start your digital marketing career with our comprehensive program at a reduced rate. This exclusive offer includes access to all course materials, live mentorship sessions, and certification upon completion. Whether you're switching careers or expanding your skill set, now is the perfect time to invest in your professional development with substantial savings.
Enroll before this date to secure your discounted rate and start learning immediately
Get This OfferThe information provided on this website is offered as is, accurate to our knowledge at the time of publication. Content, course details, and program specifics may be updated or modified without prior notice. While we strive to maintain current and precise information, Nagebo shall not be held liable for any inaccuracies, omissions, or outdated content. We recommend verifying specific details with our team or consulting relevant professionals before making decisions based on the information presented here.
